Saudia airline cooperates with Ithra

Saudi Airlines is one of the best airlines in the world for 2021; It is constantly working on innovating its culinary services and offerings, in addition to its constant endeavor to benefit from the centrality of the Kingdom of Saudi Arabia, and the dynamic developments in the field of tourism and trade. It also continues to invest in its products and services; To deliver a great and valuable customer experience as they discover the world.

In 2021, Saudi Airlines concluded another year of growth; By providing new services and products, raising operational efficiency and expanding the fleet and network, it will also rely primarily on digital transformation in all its operational processes, as well as customer-focused product investments, and as the Kingdom’s national carrier, it leads the prosperity of the Saudi aviation sector and its increasing impact on the economy.

Continuous efforts to achieve the vision

Saudi Airlines continues its efforts to achieve the goals of the Kingdom’s Vision 2030, which aims to raise the cargo capacity to 4.5 million tons of goods by 2030, and transport 330 million passengers by 2030; And that is by investing in products and services and offering an unparalleled travel experience to customers and guests without compromising the essence of Saudi culture.

Not only that, but Saudi Airlines is also keen to strengthen its position and introduce the entertainment programs offered by the lines on board the planes by concluding more agreements with major institutions and organizations inside and outside the Kingdom of Saudi Arabia.

In this regard, the “Entrepreneurs” website sheds light in this report on the most prominent features of the memorandum of understanding signed by the lines with the King Abdulaziz Center for World Culture Ithra.

Features of the Memorandum of Understanding with Ithra

In the last week of last year, Saudi Arabian Airlines revealed the signing of a “memorandum of understanding” with the King Abdulaziz Center for World Culture Ithra, which is the largest of Saudi Aramco’s initiatives; Where comes this agreement, which was signed by Khalid bin Abdul Qadir Tash; Head of Marketing for Saudi Airlines Group, Talal Al-Marri; General Manager of Public Relations at Saudi Aramco, in preparation for the strategic cooperation between the two parties.

According to the terms of the memorandum of understanding, the King Abdulaziz Center for World Culture Ithra will contribute, as a consultative body, to the development of interactive experiences for the “Saudi March” exhibition, as well as the history of aviation in the Kingdom of Saudi Arabia, at the headquarters of the Prince Sultan Aviation Academy in Jeddah. The memorandum also includes projects Variety that contributes to enriching the cultural and knowledge content.

Objectives of the memorandum of understanding

The partnership between the two parties aims to spread awareness about the cultural seasons offered by the King Abdulaziz Center for World Culture, in addition to enhancing access to cultural and creative content through in-flight entertainment programs, in addition to designing distinctive holiday packages to promote creative tourism.

The agreement also provides for strengthening the role of the King Abdulaziz Center for World Culture as a cultural destination; By displaying Ithra content as part of the in-flight entertainment programs, in addition to placing the Ithra logo on one of Saudia’s planes as a major landmark and a global tourist destination.